Alex Castillo is a brand management and development executive with significant experience in global consumer products and filmed entertainment. He worked for Procter & Gamble, PepsiCo and Kraft Foods, where he held positions of increasing responsibility on leading global brands including Pantene, Gatorade, Gillette and Kraft Cheese. In 2002, he founded Castle2000 Films with the mission to produce groundbreaking films that entertain, inspire and promote social and cultural diversity. Alex received a Bachelor of Arts from the University of Pennsylvania and an MBA from the Kenan-Flagler Business School at the University of North Carolina-Chapel Hill.
Los Angeles has one of the largest immigrant populations in the country and estimates that 800,000 individuals are eligible for citizenship, but may not be pursuing that status because of inherent barriers in the systems. The Los Angeles Public Library (LAPL) recently launched a variety of programs to help immigrants begin the process of becoming citizens at all of its 73 branch locations. LAPL hired Alex to coordinate efforts across branches as well as with the appropriate federal, state and local immigration and citizenship agencies. This project helped ensure that more potential citizens are aware of their opportunities and that LAPL serves as a trusted resource for those pursuing the process.