RAFAEL BRACERO has spent more than 15 years in brand marketing and partnership development at industry-leading firms including Disney, Procter & Gamble, Activision, Warner Brothers and Dell. At Disney Consumer Products & Interactive Media, Rafael led licensing partnerships with Fortune 500 consumer brands, including J&J, Campbell’s Kraft, and OPI. Prior to joining Disney, he worked in brand management at Procter & Gamble, Activision, and Del Monte Foods. His expertise also includes digital/social marketing, media planning, consumer research, forecasting and budgeting, and partner and creative agency management. In 2015, he founded Pathfinder Brand Consulting to serve the needs of CPG, tech, and media clients. Rafael earned a BA in Economics and Political Science from the University of Michigan, an MBA from the University of Southern California’s Marshall School of Business, and an MPP from the University of Chicago’s Harris School of Public Policy.
The City of L.A. is working to strengthen its small businesses by developing better communications with business owners about available resources. Rafael will help modernize and improve the city’s communications to avoid wasted hours at City Hall and financial penalties in order to help keep small businesses thriving.