Roshawnna Novellus

Office of the Deputy Mayor for Greater Economic Opportunity
Washington D.C.

ROSHAWNNA NOVELLUS is an entrepreneur and gender equality advocate who believes in economic empowerment and inclusive economic growth. She has founded several companies, including Bootstrap Capital, Novellus Financial, and, most recently, EnrichHER. Roshawnna holds a PhD in systems engineering with a minor in finance and an MS in information technology, graduating summa cum laude from both. Roshawnna has been honored as one of the Atlanta Business Chronicle’s “Women Who Means Business,” one of Georgia Trend Magazine’s “40 Under 40,” and was selected as a Halcyon Fellow for Social Impact in 2018. She has been featured in Fast Company, Forbes, and Huffington Post.



To stimulate growth and prosperity, Washington D.C. plans to create a more comprehensive and transparent ecosystem of support for small business owners in underserved neighborhoods. FUSE executive fellow Roshawnna Novellus will help develop and streamline the programs needed to promote these aspiring entrepreneurs. Read more