With its unmatched climate, famous beaches, and mix of attractions—from Hollywood studios and art museums to diverse neighborhoods—Los Angeles, California has long been a tourist destination. Business Insider recently ranked LA as the twenty-second most visited city in the world, with 7.3 million international visitors, and overall 48.5 million overnight and day visitors in 2017, the seventh consecutive year of touristic growth, according to the Los Angeles Tourism Convention Board. With the expectation that these numbers will continue to increase—and in preparation for the 2028 Summer Olympics—the Los Angeles Department of Convention and Tourism Development (CTD) will be developing a citywide five-year Tourism Strategic Plan that would assess the City’s infrastructure needs as it relates to a growing tourism industry. The Tourism Strategic Plan will address a variety of matters including, but not limited to: What can the city do to build capacity to handle increased tourism and better sustain the impact of visitation on residents; how should the City address current and upcoming challenges for visitors (i.e. transportation, walkability, wayfinding signage, homelessness); and, how can these challenges be addressed across all 15 council districts given the diverse resources and needs of each council district?
The City is well positioned for the 2028 Summer Olympics because unlike other host cities, Los Angeles is already home to large sporting venues and similar resources, requiring lesser investments. However, for several years the City has been exploring expansion opportunities for the Los Angeles Convention Center (LACC). This may include the design and infrastructure relationships between the LACC, Staples Center, Microsoft Theater, and nearby hotels, which may need to be improved to host more than a dozen Olympic events.
To prepare for the next wave of tourism and also ensure a successful inflow of visitors to the 2028 Summer Olympics, the CTD will partner with FUSE Corps to host an executive-level fellow for one year. The fellow’s role will be to serve as a primary contact in administering the development of the citywide Tourism Strategic Plan, and to assist the CTD with the efforts of the LACC expansion. The fellow will have a unique opportunity to help design the City of Los Angeles’ first Tourism Strategic Plan.
Project Summary & Potential Deliverables
The following provides a general overview of the proposed fellowship project. This project summary and the potential deliverables that follow will be collaboratively revisited by the host agency, the fellow, and FUSE staff during the first few months of the fellowship, after which a revised scope of work will be developed and agreed upon by the fellow and the host agency.
Starting in September 2018, it is proposed that the FUSE Fellow will begin collaborating with CTD leadership and consultants to help develop a long term strategic plan that will address infrastructure needs and identify current and upcoming challenges related to tourism growth in Los Angeles. The FUSE Fellow will also assist the CTD with the potential expansion and modernization of the LACC. The fellow will build strong relationships with CTD’s executive management team while demonstrating the flexibility and confidence to communicate and coordinate effectively with varied stakeholders, including the mayor, elected officials, city staff, business and community leaders, consultants, and partners.
Success in this project will be evaluated in terms of the fellow’s ability to administer the process for developing the Tourism Strategic Plan, to implement initial steps for the Tourism Strategic Plan, and to assist the CTD on matters related to the LACC proposed expansion. Success will require a high degree of accountability, foresight, coordination, and communication.
The fellow should have a background in management consulting, preferably in the tourism/hospitality sectors or in urban planning. Expertise in public-private financing would be beneficial, as would knowledge of municipal public policy.
- Set goals and oversee development of the Tourism Strategic Plan— Working closely with CTD team and consultants, set goals for capacity and infrastructure needs that sustain continued growth in tourism including the 2028 Summer Olympics. The Tourism Strategic Plan should detail financial, infrastructural, operational, legislative, and staffing requirements, and should be developed in coordination with CTD stakeholders.
- Disseminate strategic plan and win approval and solidifying support — Communicate strategic advantage of the plan to legislative officials and business, community, and other stakeholders by carrying out additional research, writing proposals, developing and making presentations and other actions as required by CTD’s executive management team. Address challenges for plan implementation, working to maintain stakeholder support as the plan evolves and ensuring ongoing buy-in from internal and external stakeholders.
- Determine status of expansion project and outstanding objectives — Meet with CTD management to become familiar with steps taken toward Convention Center expansion. Gain understanding of CTD’s outstanding objectives around increasing visitors to the LACC. Establish working relationships with private partners and other key stakeholders.
- Assist with the LACC expansion — In tandem with CTD team and consultants, assist CTD with the LACC expansion efforts.
- Doane Liu, Executive Director, City of Los Angeles Department of Convention and Tourism Development
- Diana Mangioglu, Assistant General Manager, City of Los Angeles Department of Convention and Tourism Development
- Tom Fields, Assistant General Manager, City of Los Angeles Department of Convention and Tourism Development
- At least 15 years of professional experience in management consulting or a related field, preferably with experience in long-term urban strategic planning or the tourism and hospitality industry.
- Familiarity with the public sector and/or public finance would be beneficial.
- Superior critical thinking and analytical skills.
- Ability to synthesize complex information into clear and concise recommendations and written documents.
- Ability to relate to a wide variety of diverse audiences with strong emotional intelligence and empathy.
- Excellent stakeholder engagement skills and the ability to use facilitative leadership techniques to coordinate stakeholder activities.
- Self-motivated, goal-oriented, entrepreneurial leader who can also be an independent worker.
- Persistent in obtaining information and creatively resourceful in identifying solutions to complex problems.
- Ability to create direction and movement within potentially ambiguous environments.
- Exceptional written and verbal communication skills with an ease in public presentations.
- Understands the need for solutions to support all people in a community regardless of race, religion, gender, immigration status, or ethnicity.
Click the link below to upload a resume and complete the online application questions in lieu of a cover letter. The application process will allow you to indicate interest in more than one fellowship opportunity. You only need to submit one application. Interested candidates are encouraged to apply as soon as possible, as selections will be made on a rolling basis and specific opportunities may close quickly.
A FUSE Fellowship is a 12-month engagement requiring fellows be primarily committed to their partnership with the government agency throughout the year to ensure the success of their project. Fellows are retained as independent contractors of FUSE Corps and are paid an annual stipend of $90,000 through monthly installments. This commitment begins on September 24, 2018 and ends September 20th, 2019.
The FUSE Fellowship is an equal opportunity program with a core value of incorporating diverse perspectives. We strongly encourage candidates from all backgrounds to apply.