Redesigning Physician Recruitment to Improve Access to Care

Los Angeles County runs the second largest municipal health system in the nation, annually caring for 600,000 patients who don’t have private insurance coverage. But like many cities and communities across America, the county is experiencing a shortage of primary care physicians. To counter this deficiency, the county plans to strengthen recruitment by creating a new centralized team dedicated to attracting a larger pool of primary physicians committed to public healthcare.

To support these efforts, FUSE executive fellow Nancy Villasenor is developing an innovative recruitment plan that streamlines all related functions — marketing, hiring, and onboarding — to fill critical physician staffing needs. Nancy is also implementing the plan, monitoring its early operation and conducting succession planning to ensure continued team success.