Using Strategic Marketing to Bolster Social Services

L.A. County seeks to maximize the impact of its services for disconnected youth, the elderly, people experiencing homelessness and justice-involved individuals. To advance this goal, the county is working to refine and strengthen its strategic marketing efforts for outreach.

FUSE executive fellow Swati Chandra will develop recommendations to bolster program branding and integrate marketing best practices. This work will include developing targeted strategies for core programs using print, digital, and video formats, as well as training staff as needed. These efforts are expected to build awareness within the community so that more people can benefit from county programs and services.